Brokers prefer bespoke MGA offerings over general market products – report

Findings show demand for top-tier partner reliability in niche sectors

Brokers prefer bespoke MGA offerings over general market products – report

Insurance News

By Kenneth Araullo

A new broker survey conducted by Corin Underwriting has identified key priorities for intermediaries when selecting managing general agents (MGAs), with a focus on specialist risk appetite and capacity strength for high-hazard industries.

According to the poll, 62% of brokers rated it “very significant” for MGAs to provide targeted solutions for high-risk sectors such as roofing, scaffolding, haulage, waste and recycling, and steel. A further 80% expressed a preference for MGAs to concentrate on bespoke products tailored to specialist industries over broader market offerings.

The findings also indicate that the financial strength of an MGA’s capacity partner plays a major role in broker decision-making. Of those surveyed, 98% said that capacity from A-rated or highly rated providers increases the attractiveness of a partnership.

Meanwhile, 89% of brokers placed similar importance on A-rated claims support when evaluating potential MGA collaborators.

Corin said the results reflect broader trends in the insurance sector, particularly as traditional insurers reduce exposure in certain classes of business. The firm noted that MGAs are increasingly filling those gaps through targeted underwriting and sector-specific knowledge.

Founder Andy Hurrell (pictured above) said brokers are concerned about the availability of quality capacity, especially for specialist risks.

“As UK market dynamics shift, MGAs will play an even greater role in brokers’ placement strategies. By delivering niche products and exceptional service, MGAs like Corin are not only meeting immediate needs but also establishing themselves as indispensable partners for the future,” Hurrell said.

MGAs in the UK are maintaining its growth trajectory in 2025, bolstered by strong capacity support, increasing professional standards, and a focus on technology and specialisation.

As of 2024, over 350 MGAs in the country manage more than 10% of the country's £47 billion general insurance premiums. The Managing General Agents' Association (MGAA) reported a 58.5% increase in membership since 2019, reaching 233 MGA members in the UK by 2024.

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