Ceta Insurance, the digital personal lines broker and part of the Atec Group, has announced that it has been appointed as a general insurance partner to Cornerstone Finance Group.
The partnership adds to Ceta’s growing distribution network. The broker has secured several new agreements over the past 18 months, expanding access to its Infinity platform, which offers brokers an average 98% quotability rating across both standard and non-standard policies.
Cornerstone said the move aligned with its strategy of working only with partners that demonstrate trust and service excellence. The network, which has grown membership by more than 25% in the past two years, said the addition of Ceta would expand insurance choice for its brokers and advisers.
Ceta’s Infinity portal enables brokers to search, quote, compare and bind policies. The system has been positioned as a differentiator in a market where digital delivery is increasingly critical — a factor reflected in Cornerstone’s decision to onboard Ceta.
Mark Chappell, head of Intermediary at Ceta, said the agreement built on the broker’s track record of network partnerships, designed to give advisers whole-of-market access. He added that Ceta’s mix of product breadth, technology and support aligned closely with Cornerstone’s requirements.
Meanwhile, Philip Emanuel, director of Network Growth at Cornerstone, said the appointment underlined the network’s focus on delivering members more choice and improved returns. He pointed to Ceta’s strength in both standard and non-standard insurance, together with its digital platform, as key reasons for its selection.
The deal comes as network partnerships have become increasingly important in the UK general insurance distribution market. According to industry data, more than 40% of brokers now access products through network or affinity agreements, up from around 30% five years ago, reflecting demand for streamlined access to both specialist and mainstream products.
