Direct Line appoints three senior leaders

The executives bring expertise from risk management to human resources
Direct Line appoints three senior leaders
INSURANCE NEWS
By Rod Bolivar
09 Jan 2025

Direct Line Group has announced the addition of three senior executives to its executive committee.

The company has appointed Maz Bown as group chief risk officer, Angela Yotov as group general counsel, and Jane Storm as chief people officer.

Bown joined the group in December 2024, while Yotov and Storm will assume their roles in February 2025.

Bown arrives from Aviva, where she served as chief risk officer for UK general insurance & health. With over 21 years of experience, her new role focuses on strengthening the company’s risk management and controls.

Read next: Aviva reported to have upped bid for Direct Line Group

Angela Yotov, previously group general counsel at Close Brothers Group plc, brings over two decades of expertise in financial services, advising investment banks and fintech firms in regulated markets.

Meanwhile, Jane Storm, who most recently held the position of group people director at easyJet, also served as chief people officer at Saga plc. Her background includes senior HR roles at Tesco plc, equipping her to lead human resources and guide the company through organisational change.

Yotov succeeds Humphrey Tomlinson, and Storm steps into the position held by Vicky Wallis, both of whom are retiring from Direct Line Group.

“We are pleased to welcome three extremely talented leaders to the group, who bring with them an outstanding track record," said Adam Winslow, chief executive officer of Direct Line Group. "Their collective input will be invaluable as we continue our business transformation and supporting our people through a period of change.”

The appointments follow changes made in May 2024, when Direct Line Group expanded its executive team with new leaders in key roles to oversee insurance strategies, claims operations, and corporate affairs. The earlier appointments were part of an ongoing effort to strengthen the company’s operational efficiency and leadership capacity.

Read more: Direct Line Group adds new leaders to executive committee

What do you think of these new appointments at Direct Line Group? Share your views in the comments below.

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