Markerstudy Insurance nabs innovation awards

Motor insurance specialist wins big at financial services awards

Insurance News

By Mina Martin

A specialist provider of motor insurance products and complementary services has been recognised for its innovative use of technology in developing top-notch financial industry initiatives.

Markerstudy Insurance has been named regional winner for Europe, Middle East, and Africa at the Gartner Financial Services “Eye on Innovation” Awards. The specialist insurer has also bagged the Most Innovative Digital Customer Service Award for its progressive use of big data technology to aid safer driving on UK roads.

Markerstudy has been recognised for its launch of VisionTrack, a combined camera and telematics in-vehicle solution that allows insurers to track a vehicle and predict driving patterns. The solution, released in February, was designed to improve road safety through the use of next-generation camera technology and the Internet of Things (IoT) platform.

Dan Fiehn, Markerstudy’s IT director, commented on the double win: “Markerstudy is a forward-facing organisation that always looks to improve processes and adopt new technologies in insurance. Being recognised for this by Gartner at an international level is fantastic.

“Our multi-award winning big data enterprise platform combines with a new automated machine learning capability. Using the VisionTrack 3G telematics cameras, this allows us to track a vehicle, predict driving patterns and warn customers of potential incident black spots on their journey ahead. Targeting the fleet industry, owners are able to effectively manage their vehicles, monitor driver behaviours, and benefit from a true picture of events should any incident occur.”

As a result of the technology, Markerstudy has received a lower number of claims from customers and even a considerable reduction in fraud.
Simon Marsh (pictured), VisionTrack’s managing director, also commented on Markerstudy’s win: “This win demonstrates just how advanced the platform we use is. The functionality it provides, combined with our next generation VT2000 camera, shows how much technology can play an important role in helping drivers and fleets to be safer.”  
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