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Marsh & McLennan unveils rebrand

Marsh & McLennan unveils rebrand | Insurance Business

Marsh & McLennan unveils rebrand

Marsh & McLennan Companies, the parent company of four global businesses – Marsh, Guy Carpenter, Mercer, and Oliver Wyman – has unveiled a new enterprise name and look to the world.

From now on, the global professional services firm will be known as Marsh McLennan. It’s new logo – an abstract infinity symbol – is meant to convey the firm’s “coming together as an enterprise and the infinite possibilities” it creates for its clients, colleagues and the company.

Marsh, Guy Carpenter, Mercer, and Oliver Wyman will all keep their existing names, but will adopt “modernised logos and cohesive visual identities” to reflect Marsh McLennan’s new notion of its identity in the coming year.

When announcing the new name and logo, Marsh McLennan stated: “Our purpose has never been more important or more relevant: we make a difference in the moments that matter. We do this best when we bring our collective expertise to meet the most complex challenges that our clients and society face today. One company, with four global businesses, united by a shared purpose.

“No longer a company of companies, we are one enterprise with four global businesses that are taking on the great challenges of our time—together.”

Over the past year, Marsh McLennan has responded to significant events – like the COVID-19 pandemic and resulting economic uncertainty, a gathering climate crisis and an overdue reckoning with race, equity and social justice – with innovation, flexibility and collaboration. Furthermore, the professional services giant has recognised the need to meet the interconnected needs of its clients by delivering solutions “as one unified enterprise”.

“We have a long legacy of innovation and client service,” Marsh McLennan announced in a statement. “For 150 years, we have stood side by side with our clients finding opportunity and manoeuvring through uncertainty in the areas of risk, strategy and people.

“Our name has changed. The superior expertise and insights you have come to expect have not. We stand ready to share our knowledge and solutions on the increasingly interconnected dynamics around risk, strategy and people.”