What exactly does Chartered status mean and what can consumers expect of companies that have achieved the status? The CII is attempting to shed some light.
The institute is launching a campaign which aims to raise awareness of the fact that chartered status indicates a public commitment to professional standards, as well as technical competence.
The advertisements will run from August through to the end of October and appear in a host of publications. The campaign cost £24,000 and is seen as the latest step by the CII to enhance education about chartered firms.
“The CII made a commitment to continued investment in raising awareness of Chartered status among consumers and we are therefore pleased to launch this advertising campaign highlighting how Chartered firms have made a public commitment to nurturing knowledge, client centricity and serving society,” said CEO Sian Fisher.
“The Chartered badge proudly tells you when a professional has made a public commitment to upholding the highest standards and putting you first. The badge says it all.”