Insurance brokers are a pretty good-natured lot, often offering their support to community causes. But which charities have captured their hearts the most?
According to new research by Ecclesiastical, it seems health charities are those most dear to brokers with just shy of a third – 30% - more likely to lend their support to a health cause than any other. Community charities and helping people with disabilities come next, both at 15%, followed by charities addressing poverty (10%) and supporting education (8%).
The same research discovered that brokers in the South East and South West are the most supportive of charitable organisations across the UK, while brokers in the 46-55 year old age group are more likely to offer their support than their peers.
Ecclesiastical carried out the research partly to draw attention to its own Movement for Good Awards, which will see a total of £1 million donated to charities this summer. During the first phase, brokers and members of the public were invited to nominate causes close to their hearts with 500 gifts of £1,000 available. The push saw 98,000 people nominating more than 7,000 charities.
“We are delighted that the brokers have responded so enthusiastically to our Movement for Good awards,” said Mark Hews, group CEO of Ecclesiastical. “It’s clear that brokers care deeply about supporting charities right across the UK, with healthcare and community causes holding a particularly fond place in people’s hearts.
“We know that £1,000 can make a huge difference to the incredible work that charities do and we’re looking forward to seeing how this financial boost will change lives for the better.”
Later this summer, an additional 10 charities will be chosen by a panel of judges to receive £50,000 from Ecclesiastical.