Brokerbility has added Goodmans Insurance Brokers to its community network, marking the third firm to join from Bravo Networks in recent months as the £400 million GWP network pursues selective growth amid a broader slowdown in UK insurance broker M&A activity.
The Hampshire-based brokerage joins Apollo Insurance Brokers and Cass-Stephens, both of which became Brokerbility members in 2025.
The three firms transitioned from Bravo Networks, which operates one of the UK's largest broker networks with over 550 independent members and continues expanding its own proposition through new initiatives.
Goodmans Insurance Brokers was established in 1990 and operates as a Chartered broker with £7 million in gross written premium. The firm employs 11 staff and provides commercial insurance solutions to clients in the South East and other regions.
Trevor Pretty, principal of Goodmans Insurance Brokers, said the firm was attracted to Brokerbility "because of its enhanced proposition, particularly access to markets, insurer services and its expanding affiliate partnership programme, which delivers real value."
The network was established in January 2006 and acquired by Clear Group in 2020, strengthening its market position through access to Clear's broader resources.
The additions come as UK insurance distribution M&A activity has slowed significantly. UK M&A volumes remained depressed with H1 2025 deal activity running 35% below the same point in 2024, MarshBerry analysis shows.
With only five deals estimated above £100 million in 2025, and around two-thirds of transactions valued below £5 million, overall M&A value is expected to fall well below the average of around £4 billion recorded over the past three years, MarshBerry data indicates.
Deal-making activity in the UK market appears most likely to remain driven by smaller firms, given that many mid-sized independents have already been absorbed through past consolidation, MarshBerry noted.
Meanwhile, Bravo Networks remains active and launched Bravo Ventures in December 2025, a new proposition designed to help aspiring insurance brokers enter the market more easily, with plans to scale up to 75 partners in the next five years. The network is backed by its parent company, the Ardonagh Group.
John Dunn, managing director of Brokerbility, described Goodmans Insurance Brokers as "an excellent addition to our expanding community network." He characterised the firm as a regional broker with growth ambitions that represents a cultural and strategic fit.
Dunn noted that Brokerbility is entering 2026 with momentum as more brokers seek support through its community model, valuing the insurer deals, experienced team and proposition that Brokerbility provides in an uncertain economic environment.
