Amazon Insurance Store closing after 15 months

Head points to "difficult decision to discontinue"

Amazon Insurance Store closing after 15 months


By Terry Gangcuangco

The Amazon Insurance Store, which entered the UK insurance comparison market 15 months ago, will be closing following an internal evaluation.

E-commerce giant Amazon introduced to select customers on October 19, 2022, before a subsequent nationwide rollout by the end of that year. The initial home insurers on the panel were Ageas UK, Co-op, and LV= General Insurance. Policy Expert and Urban Jungle were eventually added.

After less than one and a half years, however, a decision was reached to shutter the Amazon Insurance Store.

“Over the last year, we have been evaluating various businesses and programmes, and as a part of that we’ve made the difficult decision to discontinue the Amazon Insurance Store,” an Insurance Post report quoted Amazon Insurance Store head Vassil Gedov as saying in a statement.

“Customers who have purchased policies will not see any changes to their coverage, claims in process at this time, or future claims they may make during their policy term. We will provide guidance to customers on any actions they need to take as a result of this change.”     

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