This article was provided by Travelers Europe.
In the diverse world of small-to-medium-sized enterprises (SMEs), no two businesses are the same – and their insurance needs reflect that complexity. From start-ups to established businesses with dozens of locations, SMEs can have widely different exposures - take landlords, for example, who may have a range of trades and businesses occupying their portfolio and residential properties. While businesses of varying industries and sizes are a hallmark of the SME landscape, they also present unique challenges when it comes to insurance protection.
Much of SME insurance business in the UK today is e-traded via digital platforms. E-trading offers convenience, efficiency and speed – and can be ideal for brokers looking to protect smaller clients who have standard insurance needs. However, not every SME fits neatly into this box. In many cases, what initially appears to be a simple risk can quickly evolve into something that demands a more hands-on approach from a skilled underwriter.
This is especially true in the case of commercial property owners needing insurance for a complex ecosystem of tenants. One property might house a graphic designer, a window and door manufacturer, a body shop, a paper products wholesaler, a motor trader, a furniture warehouse, and a commercial bakery – all in neighbouring units. While digital trading is a powerful tool, it cannot always fully account for the diverse range of specifications and exposures within such a set up.
“This is where our expertise and adaptability at Travelers can offer great value,” said Stuart Mosley (pictured left), UK SME new business manager at Travelers Europe. “We understand that SME risk can be complex, so we offer brokers a choice in submitting business manually or through e-trade. A two- or three-location commercial property risk may easily pass through the e-trade process. But when things get more complex – due to multiple tenant types, unusual business operations, or a property with bespoke needs – Travelers can bring in an experienced underwriter to tailor suitable cover to the risk.”
When brokers have flexibility in how they submit business, they gain improved operational efficiency and also ensure their SME clients get protection that’s appropriate and responsive to their specific circumstances. Since those circumstances will change over time, the SME’s insurance should be able to evolve too.
“One of our key differentiators at Travelers is our commitment to long-term partnerships,” said Jonathan Forster (pictured right), SME distribution director at Travelers Europe. “As an SME adds new locations, expands its service offering, or changes its operating model, its insurance needs can shift dramatically. We are able to adapt alongside these businesses, offering the flexibility and scale that many insurers struggle to provide. This means that a small start-up can be confident it will have the support it needs if, and when, it becomes a more complex enterprise in the future.”
Being a trusted insurance partner means providing support when and where a client needs it. That’s why in addition to underwriting flexibility, Travelers offers a robust claims proposition. Regardless of an SME’s size or premium, every SME insured through Travelers has access to the same high level of claims support.
Travelers has also invested in its regional presence, with underwriters based around the UK who provide on-the-ground support to brokers and their SME clients. This regional engagement ensures that brokers and their clients have access to professionals who understand the local context and market dynamics. Brokers can contact underwriters via direct phone numbers and email addresses to make communication easier if issues arise.
For many SMEs, one-size-fits-all solutions are increasingly inadequate. Brokers can gain peace of mind when working with an insurer that can handle everything from straightforward e-trade submissions to multi-faceted, high-exposure risks. Further, having a long-term commitment with an insurer can help clients trust they will be protected as their businesses change in response to evolving needs.
“Whether the SME is a one-location furniture warehouse or a multi-site operation with a range of tenants, our proposition is the same,” Forster said. “We offer knowledgeable underwriting, dependable claims support, and the flexibility to grow with a business every step of the way.”
Questions about how Travelers can protect your SME property owner clients? Learn more about Travelers insurance for SME Property Owners, or contact the team.
You can also speak to Jonathan Forster and Stuart Mosley in person at the BIBA Conference on 14-15 May, 2025.
The information provided is for general informational purposes only. It does not, and it is not intended to, provide legal, technical, or other professional advice, nor does it amend, or otherwise affect, the provisions or coverages of any insurance policy issued by Travelers. Travelers does not warrant that adherence to, or compliance with, any recommendations, best practices, checklists, or guidelines will result in a particular outcome. Furthermore, laws, regulations, standards, guidance and codes may change from time to time, and you should always refer to the most current requirements and take specific advice when dealing with specific situations. In no event will Travelers be liable in tort, contract or otherwise to anyone who has access to or uses this information.
Travelers operates through several underwriting entities in the UK and Europe. Please consult your policy details.
