The British Insurance Brokers’ Association (BIBA) has launched SmartBroker, a new member facility developed in partnership with customer lifecycle intelligence platform FullCircl.

Using FullCircl’s proprietary graph technology and available to BIBA members at a discounted subscription rate, the SmartBroker facility features comprehensive company data and insights on British and Irish firms. The goal is to help insurance brokers to deliver tailored outreach at scale and to provide better underwriting submissions, among other things.

“As an ex-broker, I am truly delighted to bring SmartBroker to BIBA members,” FullCircl’s insurance success director Ashleigh Gwilliam said in a release. “Insights surfaced by processing vast amounts of information on UK companies, and delivered through a simple web application, creates a powerful tool for brokers to have at their disposal.

“SmartBroker provides access to the most comprehensive and up-to-date information throughout the life of a customer; something we call customer lifecycle intelligence. SmartBroker improves business performance, enables faster and more accurate decision-making, and differentiated client experiences, delivering the same ROI (return on investment) no matter the size of the business.”

For BIBA technical services head Mike Hallam, the “exciting new facility” can aid members in tackling some of their biggest challenges. He commented: “The SmartBroker platform is the culmination of close collaboration between BIBA and FullCircl; we believe it will deliver meaningful opportunities to drive growth across our member base.”

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