FurtherAI, an AI platform for the insurance sector, has named Tom Bradley to head its UK and EU operations, in a move that marks the company's first dedicated push into the London market.
The appointment establishes a local footprint for FurtherAI in one of the world's leading insurance hubs. Bradley's hire is intended to deepen existing UK partnerships, build out a local team, and serve carriers, MGAs, and brokers operating in the Lloyd's market and the wider region.
"There is no one I would rather have leading our UK and EU expansion," Aman Gour, co-founder and chief executive of FurtherAI, said. "I have known him for over a year, and the timing of his move back to London was almost too good to be true."
Gour said Bradley had spent his career helping insurance businesses use technology to grow, and knew the market on both sides of the Atlantic.
The Lloyd's market and the broader UK and European insurance landscape have accelerated AI adoption over the past year, with operators across submission gateways, policy audits, and claims seeking tools that handle broker submissions, slip variations, bespoke wordings, and the workflows that sit between core systems.
Recent survey work by the Lloyd's Market Association and Barnett Waddingham found that 93% of responding firms now have, or are developing, formal AI governance frameworks, compared with around 50% reporting limited or no AI implementation a year earlier.
Read more: AI adoption surges across Lloyd’s market
The survey, drawn from 39 firms representing more than 60% of Lloyd's stamp capacity, noted that adoption to date has concentrated on operational efficiency rather than frontline underwriting or claims decision-making, with generative tools and internal productivity applications driving much of the uptake.
FurtherAI's platform supports similar functions in the US, working with clients including Accelerant, Upland, and Novacore. The company works with three of the top five brokers and four of the top 10 carriers in the US market.
Bradley joins from Azur Technology, where he led US commercial operations and advised MGAs and carriers on technology transformation. Earlier in his career, he supported the launch of several MGAs in the US and UK, building ties across the global specialty insurance market.
He is known in the programme business community for his work with operators in the sector, and his return to London coincides with FurtherAI's UK and EU build-out.
"The London Market and the broader UK/EU space is moving fast on AI, and in an increasingly global insurance landscape where carriers, MGAs, and brokers operate across the US and Europe, the timing is right and there is a real need for a sustainable solution," Bradley said.
Bradley said he was looking forward to bringing FurtherAI's platform and reputation to these markets, while staying closely connected to the partnerships built in the US.
He added that FurtherAI's exclusive focus on insurance, alongside the culture established by Gour and co-founder Sashank, had drawn him to the role, and that his focus would be on bringing a partnership-first approach to carriers, MGAs, and brokers across the UK and Europe.
