Insurance distribution group Keychoice is rolling out new products and services, including regional panels for personal lines and commercial lines business.

Keychoice owner SSP said the regional solution is the first in the market. New core products, as well as integrated add-on offerings, are available for broker members. Among them is the Keychoice RAC fully integrated breakdown recovery scheme, with more than 170 brokers already signed up for the product.

“Insurers who join the new Keychoice panels will have greater access to high-street brokers, one of the most profitable channels in the UK insurance market. As Keychoice products are exclusively available through SSP, its unique position and make-up means its members write highly profitable business for insurers,” explained technology systems provider SSP.

Ron Atkinson, distribution director at SSP, said Keychoice has gone “from strength to strength” over the last three years – an additional 40 brokers have joined in 2017, with five more signing up at an SSP Broking launch event.

“I am excited by the development of this unique solution that broadens our remit and further ensures our customers’ needs are at the heart of everything we do. As we continue to work with the industry, we are looking to engage with other insurers to deliver the most competitive products to help support our brokers,” said Atkinson.

Keychoice provides distribution access to more than 500 independent broker members controlling in excess of £1.7 billion in gross written premiums.


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