The vehicles your customers drive have changed – and if you’re not careful you could effectively be encouraging them to put the wrong fuel in the tank.

Self-driving cars may still be another five-10 years from going mainstream, while flying cars may never stretch beyond the realms of fantasy – but make no mistake, the vehicles we drive are not just changing, they have already changed. Does your car boast cruise control? Emergency braking? How about assisted parking? These are just some of the features, collectively known as advanced driver-assistance systems (ADAS) that have already made their way into the vehicles most of us drive – and there are plenty more innovations to come.

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