Operations director
Staysure
In 2004, Lindsey Howsam co-founded Staysure with her brother to provide travel insurance to the ‘over 50s’ market. Since then, the company has gone from strength to strength, adding two offices, two outsourced call centres and a workforce of close to 500. Having joined the business with very little insurance knowledge, Howsam has since gained a thorough understanding of the industry through her sheer determination, perseverance and dedication to making Staysure the UK’s number-one travel insurance provider. The company has received numerous awards over the past few years, including the Moneywise Award for Most Trusted Travel Insurance Provider and the British Travel Award for Best Travel Insurance Provider in 2017.
As operations director, Howsam’s efforts to instil Staysure’s values of being inspiring, caring, adaptable and brilliant have helped create a happy and motivated staff, which has translated to a low attrition rate. She has also created a culture of giving back by holding various fundraising events and providing staff with the opportunity to undertake volunteer activities at relevant charities.
A regular attendee of networking events and seminars, Howsam often finds that she is able to count the number of women present on just one hand. She advises women to not feel pressured into adopting stereotypical male attitudes, but to simply be themselves and have confidence in their own identity and knowledge. She believes women excel at soft skills and emotional intelligence, which are strong prerequisites for business leadership.
