Newfront was a San Francisco-based, technology-enabled insurance brokerage specializing in business insurance and total rewards. In January 2026, global broker WTW (Willis Towers Watson) completed its acquisition of Newfront, folding its business insurance operations into WTW’s Risk & Broking segment and its total rewards operations into WTW’s Health, Wealth & Career segment. For more details, see the full WTW company profile.