Global professional services firm Aon has announced a multi-year partnership with the PGA tour and LPGA to hold a unique golf competition.

The Aon Risk Reward Challenge competition will take place over an entire season, and will feature the world’s top golfers as they tackle some of the most “strategically challenging” holes across both the PGA Tour and LPGA schedules, a release said.

It outlined that the player from each tour that places top of the Aon leaderboard at the end of the regular season will each receive US$1 million.

“At Aon, we use proprietary data and analytics to advise our clients and provide the insights they need to stay a step ahead of the competition,” commented Aon CEO Greg Case. “The same is true in golf, where players must take calculated risks that improve their performance. We are excited to showcase the best strategic decision makers from across the world of golf through the Aon Risk Reward Challenge.”

"We are thrilled to welcome Aon to the LPGA family of partners," said LPGA Commissioner Mike Whan. "The Aon Risk Reward Challenge will bring an exciting new season-long competition to our Tour with a very significant $1 million prize for our winner. The fact that Aon is providing equal prize money for the men (PGA TOUR) and women (LPGA) has made a huge statement to our players, and we couldn’t be more appreciative."

Aon is both the official risk, retirement and health advisor of the PGA Tour and the official professional services firm of the LPGA.

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