Image credit: State Farm
State Farm’s Super Bowl ad, which featured Arnold Schwarzenegger as Agent State Farm, won this year’s USA TODAY Ad Meter competition.
Presented by H&R Block, the 36th edition of the competition resulted in the following rankings:
|
Rank |
Advertiser |
Ad title |
Score |
|---|---|---|---|
|
1 |
State Farm |
“Like a Good Neighbaaa” |
6.68 |
|
2 |
Dunkin’ |
“The DunKings” |
6.52 |
|
3 |
Kia |
“Perfect 10 | The Kia EV9” |
6.36 |
|
4 |
Uber Eats |
“Worth Remembering” |
6.26 |
|
5 |
NFL
|
“Born to Play” |
6.23 |
State Farm’s commercial was declared the winner, having garnered the highest average rating.
In case you missed it, here is the pseudo-action film:
Kelly Andresen, president of USA TODAY national sales at parent firm Gannett, said in a release: “For 36 years, USA TODAY Ad Meter continues to be the leading platform to gauge consumer sentiment around Super Bowl commercials.
“Congratulations to State Farm for taking home the winning 2024 Ad Meter spot.”
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