Employee benefits firm BenefitMall has announced its expansion into Pennsylvania with the acquisition of the general agency (GA) entity under Brown & Brown, a full-service employee benefits and insurance agency.

“We’ve had our eye on the Pennsylvania market for some time now, and we are thrilled to see this deal come through,” said Bob Love, president of BenefitMall’s benefits division. “We are confident that the introduction of our technology platforms and proven service capabilities into the Pennsylvania market will be a growth driver for us, as well as for our broker and carrier partners.”

“We are excited about the future for our GA entity sale to BenefitMall,” said Rob Heller, president of Brown & Brown. “BenefitMall offers an amazing opportunity for the GA entity to expand and grow with technology, innovation and robust service offerings. With many years of proven success, BenefitMall is a leader in the GA space and benefit business. Our GA entity will continue to have great success with BenefitMall.”