What used to be known as ISU Insurance Agency Network will now trade as ISU Steadfast.

The rebranding brings together the deep-rooted local presence of ISU and the international expertise of Steadfast Group, following the acquisition of the US-based network by the Australia-headquartered enterprise in October 2023.

By merging the two entities’ strengths, ISU Steadfast aims to offer a stronger platform for its members. Founded in 1979, it has steadily grown into one of the biggest independent insurance agency networks in the country.

Samantha Hollman, international chief executive at Steadfast, explained that the timing of the rebrand follows key developments within the organization post-deal, including the formation of an advisory board and Dan McCarthy’s transition from chief operating officer to CEO.

“Our new brand identity, ISU Steadfast, positions us for our next wave of success by cementing who we are and what we stand for while further strengthening our position in the US insurance market,” she said.

Meanwhile, McCarthy emphasized the potential of the rebrand.

“The transition to ISU Steadfast marks an exciting new chapter for our network,” the CEO commented. “I’m confident that, together, we will continue to grow stronger and deliver even greater value to our members and their clients.

“I look forward to advancing the technology, tools, and services we provide, empowering our members to thrive and succeed in an evolving market.”

As part of the rebranding effort, a revamped website has been launched to showcase the updated value proposition and provide ongoing support for the ISU Steadfast insurance agency network.

ISU Steadfast was awarded for The Best Insurance Networks and Alliances in the USA. Read the full winners here.

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