Pattern names US head of sales and partnerships

Move bolsters company's knowledge in winter sports sector

Pattern names US head of sales and partnerships

Insurance News

By Ryan Smith

Insurtech MGA Pattern has announced the appointment of Grant Baker as US head of sales and partnerships.

In his new role, Baker will lead Pattern’s US embedded insurance growth, expand the company’s partnership program, and increase its collaboration with leading brands in the industry.

Baker has a strong track record of business development, working with ski resorts, registration platforms and professional athletes. He has extensive experience in insurance, travel, registration and event platforms.

“It’s an exciting time to be a part of this fast-growing insurtech,” Baker said. “Pattern has developed an impressive portfolio of award-winning insurance propositions. Combined with its global regulatory framework, it makes it easy for platforms and businesses to sell embedded insurance for customers worldwide. I’m looking forward to introducing Pattern to many new markets and building relationships.”

“Grant is an awesome addition to Pattern, and he is joining us as part of our focus to grow sales and build our US presence,” said Metiav Harpaz, co-founder and CEO of Pattern. “Embedded insurance is one of the hottest topics in the market. Grant’s wealth of experience in the bookings and ski industry brings a new specialism to the Pattern team. Pattern delivered significant growth in the winter sports category already, and Grant’s extensive market knowledge will further bolster our presence in this sector.”

Founded in 2020, Pattern operates globally with offices in Silicon Valley, London, Paris and Tel Aviv. Baker’s appointment is the company’s latest move as it continues to grow. In July, named Joyce Segall as head of underwriting. In November, it announced a partnership with travel technology provider Amadeus.

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