Hotel occupancy inches up to 70% in last week of September

End-September metrics herald growth in October for US hotel industry


By Allie Sanchez

The last week of September coming into October saw general growth in the US hotel industry, according to data from industry benchmarking firm STR.

In the week of September 25 to October 1, the average hotel occupancy rate went up by almost 2% to 70%. Average daily rate (ADR) rose 1.3% to $127, while revenue per available room (RevPAR) spiked 3% to $89.

Going by specific locations, Minneapolis/ St. Paul, Minnesota-Wisconsin posted the largest year on year growth in ADR, which went up by 45% and RevPAR, which grew by 61%.

The other locales that similarly saw double digit growth in RevPAR for the pertinent period are: Norfolk/Virginia Beach, Virginia (38%); Atlanta, Georgia (28%); St. Louis, Missouri-Illinois (27%); Nashville, Tennessee (13%); Phoenix, Arizona (13% ); and Los Angeles/Long Beach, California (11%).

Occupancy growth was highest in Norfolk/Virginia Beach, spiking 23% to 57% while Anaheim/Santa Ana, California, reported the steepest drop in occupancy, which went down 9% to 77%.

Meanwhile, New York, New York posted the sharpest decrease in ADR, which went down by 19% to $308.89. RevPAR in the area also reflected the downtrend with a 20% decline and occupancy went down by a slight 2% to 90%.  

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