Digital boat insurer sponsors team in Aegean race

Race traces course taken by ancient Greek sailors

Digital boat insurer sponsors team in Aegean race


By Ryan Smith

Ahoy!, a digital insurance company for recreational boating, has announced its sponsorship of Team Ahoy! in the Aegean 600 regatta, a 600-nautical-mile race across the Aegean Sea.

The race began at the foot of the ancient Temple of Poseidon, located at Cape Sounio, Greece, and led contestants on a tour of the Aegean islands, tracing a route taken by Greek sailors for thousands of years.

“The Aegean 600 is an iconic race, and it would be fair to say that it is one that many sailors from across the globe dream of participating in,” said Ofer Sela, captain of Team Ahoy! and one of Ahoy!’s founders. “Ahoy! is a partner for sailors and boaters, helping protect and insure their beloved vessels and providing them with peace of mind at all times, so we are proud to have worn the brand and used Ahoy!’s technology as we raced.”

“We built our company to support and protect passionate boaters and sailors, and Ofer and his team are the embodiment of that,” said Amit Nisenbaum, Ahoy! founder and CEO. “As a lifelong boater myself, I am glad that even though I personally couldn’t take part in the regatta this year, Ofer and his team did so with the assistance of our technology and made all of us at Ahoy! proud to be his partner.”

Ahoy! boat insurance customers receive an onboard smart boat kit, which works alongside a proprietary mobile app to help proactively reduce risk and prevent damage or injury for boats and boaters. Ahoy! was founded in 2021 and offers policies in select US states. Ahoy! policies will be rolled out nationally in the coming months.

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