Asurion has completed its acquisition of Domestic & General (D&G), bringing the UK appliance protection provider under the ownership of the US technology care company.
Financial terms were not disclosed.
The deal was first announced in December 2025, when Asurion agreed to buy D&G from funds advised by CVC Capital Partners and from Luxinva, an entity wholly owned by the Abu Dhabi Investment Authority. Reports at the time valued the business at about £2.1 billion.
D&G will continue to trade under its own brand as a business unit within Asurion. Both companies said there would be no immediate changes to how they serve customers or partners.
D&G has more than a century of history in appliance care and works with more than 100 brands, including Whirlpool, Sky, Hoover-Candy and John Lewis. When the deal was announced, the company had 6.8 million subscription customers and a repair network of more than 25,000 independent engineers.
Asurion is best known for mobile phone and electronics protection, often sold through mobile network operators and retailers. The deal takes it into appliance care at scale. Asurion said the combination expands its international presence and its position in the US appliance market. It puts the connected home devices market at more than $150 billion.
“As homes become more connected, customers shouldn’t have to navigate a different solution for every device or appliance they own,” said Guru Gowrappan, Asurion’s chief executive.
Matthew Crummack, D&G’s chief executive, said the company’s partner relationships and appliance expertise, combined with Asurion’s technology care capabilities, made the deal a compelling fit.
D&G had already been building a US presence before the deal, having expanded through acquisitions in that market.
For the UK, the deal puts one of the best-known names in appliance warranties under US ownership. D&G’s model relies on partnerships with manufacturers and retailers, which sell its cover at the point of purchase or offer it to customers afterwards. Those partners will want to see that the commitment to no immediate changes holds through integration, particularly for service standards and engineer availability.
For insurers and intermediaries active in product protection and embedded insurance, the deal points to further consolidation. Combining device and appliance care under one owner creates a provider that can offer manufacturers and retailers cover across almost everything in the home. Smaller warranty providers and specialist MGAs in the space may find it harder to compete for large partnership contracts.
Regulatory scrutiny remains a factor. Appliance and device protection products sold to UK consumers must demonstrate fair value under the Financial Conduct Authority’s Consumer Duty. A larger, US-owned group operating these products in the UK can expect continued attention from the regulator on pricing, renewals and claims outcomes.
