Relation Insurance Services has acquired the assets of LaPlaca Insurance, a family-founded agency in Chalfont, Pennsylvania. The deal deepens Relation's reach into the greater Philadelphia market and neighboring New York and New Jersey.
The deal was announced on September 25 and took effect on June 30, 2026. Terms were not disclosed.
LaPlaca was founded in 1988 and writes business insurance, employee benefits and personal lines for clients across the greater Philadelphia, New York and New Jersey areas, as well as several other states. Anne La Placa, vice president, said the agency was looking for a partner that shared its values while adding resources and capabilities for its clients.
"My father founded LaPlaca in 1988, building a successful agency on quality and trust," she said.
Tim Hall, Relation's chief executive officer, pointed to the agency's client retention as a deciding factor.
"The LaPlaca team brings a combined 140 years of insurance experience to the table. With retention rates consistently in the high 90th percentile, it's clear they have a deep commitment to their clients," Hall said.
Hall's emphasis on retention reflects what buyers are looking for in agencies of LaPlaca's size: a stable, long-tenured book across commercial, benefits and personal lines, rather than rapid growth. For owners of multi-generational agencies in the mid-Atlantic weighing succession options, the deal shows how a national acquirer values a book built over several decades in a densely competitive tri-state market.
Relation is backed by BayPine, a Boston-based private equity firm, and has more than 1,300 employees across more than 90 locations nationwide. The LaPlaca deal adds to a string of agency acquisitions by the brokerage in 2026, including Crop Rx Insurance Services in California and Mid-State Insurance in Wisconsin.
