Rochelle Lewis — Director, Risk Management · Red Bull North America is featured at InsuranceFest

When your risk portfolio includes Formula 1 teams, cliff diving championships, and a global roster of athletes doing things that would make most underwriters sweat — the job description gets interesting fast.

Rochelle Lewis oversees insurance and risk for Red Bull North America. The exposures are unlike anything in a standard commercial lines book, and that's before you factor in the media empire, the sports franchises, and a brand that has made extreme its entire identity.

Is it the most exciting risk job in the world? We think the answer is obvious. But Rochelle will give you hers in person.

Rochelle is a featured speaker at InsuranceFest 2026 — July 16 at the Santa Monica Pier. Come find out what risk looks like when the brand literally has wings.

Learn more and join the conversation at InsuranceFest.