Insurance software provider Applied Systems has announced that it has acquired TechCanary, an insurance CRM system built on the Salesforce platform. The acquisition expands Applied’s sales and marketing services and will drive greater sales and marketing automation for insurers, agencies and MGAs.
“In the age of insurance, agencies, insurers and MGAs are placing greater focus on front-office applications to more effectively automate the selling and marketing processes to both prospects and customers,” said Reid French, CEO of Applied Systems. “This transaction brings together the leading provider of agency-management systems globally with the leading insurance CRM system built on the Salesforce.com platform, providing an integrated solution for front-office sales and marketing automation needs.”
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