Insurance software provider Applied Systems has announced that it has acquired TechCanary, an insurance CRM system built on the Salesforce platform. The acquisition expands Applied’s sales and marketing services and will drive greater sales and marketing automation for insurers, agencies and MGAs.

“In the age of insurance, agencies, insurers and MGAs are placing greater focus on front-office applications to more effectively automate the selling and marketing processes to both prospects and customers,” said Reid French, CEO of Applied Systems. “This transaction brings together the leading provider of agency-management systems globally with the leading insurance CRM system built on the Salesforce.com platform, providing an integrated solution for front-office sales and marketing automation needs.”

TechCanary’s insurance CRM will be integrated with Applied Epic, the world’s most widely used agency management system. The integration will allow insurers, agencies and MGAs to use the Salesforce.com platform to manage their sales and marketing activities to prospects and clients. The platform will also provide access to thousands of applications available on the Salesforce AppExchange.

“As the demand for sales and marketing automation is increasing at a rapid pace, we recognized an opportunity with Applied for our customers to benefit from the broader, more global product portfolio as well as Applied’s technical resources and support services,” said Reid Holzworth, CEO of TechCanary. “This acquisition provides our customers with access to new innovation and scale to further accelerate the growth of their businesses.”