FRISS welcomes new head of sales in Canada

Firm appoints chartered insurance professional to lead growth

FRISS welcomes new head of sales in Canada

Insurance News

By Lyle Adriano

Insurance fraud and risk analytics solutions provider FRISS has appointed Sindy Houle to the role of head of sales in Canada.

Houle is a Fellow Chartered Insurance Professional (FCIP) graduate. She is fully bilingual in English and French, and has been recognized for “relentlessly delivering forward thinking solutions that bring real value to her clients,” a company release said.

Prior to joining FRISS, Houle was most recently serving as a senior director of insurance & strategic projects at Uniban Canada. At Uniban, she served in a number of other roles of increasing importance, including director of claims services. She also worked at CARSTAR Canada as a national sales manager.

FRISS said that Houle’s industry experience, as well as her track record for maximizing value of solutions for customers, will provide a dedicated source of local insurance knowledge to the firm’s customer base.

“Sindy has proven herself to be a passionate, results-driven advocate for her clients,” said FRISS CEO Jeroen Morrenhof, “and we cannot wait to create and strengthen our amazing partnerships in Canada together.”

FRISS currently serves multiple insurance carriers in Canada – including three of the top five carriers in the region. Worldwide, the company serves over 175 insurers in detecting fraud, mitigating risks, and supporting their digital transformation.

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