Insurance Business Canada launches IB Markets
Insurance Business Canada launches IB Markets
Insurance Business Canada launches IB Markets
INSURANCE NEWS
By Daniel Wood
Feb 06, 2025

Insurance Business has launched a unique online platform connecting brokers with underwriters. IB Markets Canada is a cutting-edge digital marketplace that provides brokers with access to specialty insurance coverages and a growing network of MGAs.

With a simple search tool, the platform provides brokers with insurance offerings from a variety of different insurance providers. Whether brokers need solutions for hard-to-place risks, niche coverage, or high-capacity policies, IB Markets makes it faster and easier to find the right product.

“IB Markets is built specifically for brokers,” said Justin Kennedy (pictured above), KM Business Information’s chief commercial officer. “It’s not just a directory; it’s a fully searchable platform that makes it easy to find underwriters based on coverage needs, industry, or risk type.”
 

Why brokers will love IB Markets

This new and free online tool offers direct access to the country’s leading underwriting agencies without any middlemen. The intuitive search tool, developed in consultation with brokers, can provide a list of insurance covers for a particular line in seconds. The offerings are listed for easy comparison.

The added benefits for brokers include time saving – connect with the right underwriter for your risk without wasted phone calls and emails. IB Markets also presents the chance to expand existing business networks and increases a broker’s competitive edge in an evolving insurance landscape.

“Brokers have told us they need a better way to connect with MGAs when looking for specialty coverage,” said Kennedy. “Finding the right MGA for a unique or hard-to-place risk can be challenging and IB Markets provides a streamlined solution that gives brokers instant access to the right partners.”

Brokers across Canada can explore IB Markets by clicking here.

Are you an insurance broker? Please tell us what you think of IB Markets below.

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