Saskatoon-based independent financial services firm Sentinel Group announced that it has acquired the MGA ASF Advisory Group Inc., also based in Saskatoon.

“We have always been focused on providing our advisors with a package of services catered to their clients’ needs rather than trying to sell ‘off the shelf’ products,” said ASF president Jacquie LaPointe. “We wanted to partner with a company that shared that philosophy and could help us expand the opportunities available for our advisors.”

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“This is a good-news story for Sentinel, obviously, but also for our new partners and all of their advisors across Western Canada,” added Sentinel Group CEO Fred Wing in a statement. “Our growing strength in the financial services industry will help us provide greater prosperity and security for our advisors’ and their clients.”

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ASF is a managing general agency with advisors in Saskatchewan, Manitoba, and Alberta. It was founded in 1979 by Joe LaPointe and former partner Gary Skeates.

The Sentinel Group underwent a major reorganization last fall after it merged with Calgary-based Connect Financial.

 
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