Teachers Life, a fraternal benefit insurance company for teachers, will now be offering members access to digital wellness solutions through a partnership with Virgin Pulse.

Virgin Pulse’s platform engages users as they cultivate habits that improve their health and wellbeing outcomes, a release said. Through the partnership between Teachers Life and Virgin Pulse, the former’s members can access the latter’s platform at no extra charge.

“Virgin Pulse is the ‘gold standard’ of health and wellness platforms, and we’re excited to provide value-add solutions like theirs to help our members stay physically and mentally healthy,” said Teachers Life chief marketing officer & sales officer Martha Turner. “Embracing best-of-breed technologies and services is key to our digital and brand transformation strategy, and our partnership with Virgin Pulse marks a significant milestone in these ongoing efforts.”

“Our partnership with Teachers Life sets a new standard of excellence for wellness offerings in the life insurance industry,” added Virgin Pulse chief executive officer David Osborne. “In an industry known for providing financial benefit upon end of life, we’re proud to partner with an innovator like Teachers Life that is committed to providing life-long benefits that prioritize health and wellness.”

The partnership also marks the first time a Canadian insurer has offered ongoing member benefits through the Virgin Pulse platform.

Teachers Life has revealed that it will be making more announcements of key partnerships and programs for its members in the months to come.