Western Financial Group has announced a new partnership with the British Columbia Restaurant & Foodservices Association (BCRFA), becoming a preferred provider of business insurance and employee benefits for the association’s members.
The agreement aims to provide insurance solutions tailored to the needs of restaurants and foodservice businesses in British Columbia. Western Financial Group will offer a range of services designed to support business continuity and employee coverage in a sector facing rising insurance costs.
“We understand the hospitality industry in Canada, having worked and supported this industry for decades,” said Drew Woytko, director of business development at Western Financial Group. “We look forward to helping their businesses thrive with the confidence that they are well-protected.”
BCRFA President and CEO Ian Tostenson said the partnership is intended to address some of the cost pressures currently facing the hospitality sector.
“We are proud of the companies we partner with,” said Tostenson. “Western Financial brings expertise in insurance for our industry with unmatched service standards and a goal of cost improvement. Insurance costs are rising, and we will rely on the group to help us manage this.”
Western Financial Group said the collaboration supports its broader growth strategy, which includes plans to double its customer base over the next five years. The company said its insurance offerings to BCRFA members will focus on providing sector-specific coverage options, supported by advisory services.
The partnership with BCRFA follows a similar agreement between Western Financial Group and the Canadian Association of Movers (CAM). Under that arrangement, Western became a preferred provider of business insurance and employee benefits for CAM members nationwide The program offers tailored insurance packages designed to meet the operational needs of moving companies and storage facilities.
Founded in High River, Alberta, Western Financial Group has operated in Canada for over a century and now maintains offices across the country. The BCRFA and CAM partnerships are part of the company's efforts to expand its presence in key industry sectors, including hospitality and transportation.
