Insurer launches new car quotation tool

Recognizing the consumer shift to looking online first for almost everything, one insurer has announced the launch of a new online car insurance quotation tool.

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Recognizing the consumer shift to looking online first for almost everything, one insurer has announced the launch of a new online car insurance quotation tool.

Through a partnership with Kanetix SaaS, specialty brokerage firm Mass Insurance has launched an online quotation tool for Ontario drivers.

“We are always looking for ways to innovate and make obtaining car insurance easier for our customers at our brokerage,” says Malek Smith, director of sales and marketing with Mass Insurance.

“By partnering with Kanetix SaaS, our clients are able to leverage Kanetix's existing quotation technology and expertise to give Ontario drivers what they want for a straightforward insurance experience.”

The new quotation tool will address the growing need for brokerages to offer online quoting to clients, as more drivers are using the Internet first to do their primary research and insurance shopping, says Smith, adding that the new quotation solution will give car insurance shoppers a seamless quotation experience displaying its ability to be user-friendly as well as providing accurate prices to consumers. (continued.)

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“As more consumers go online to obtain auto insurance quotes, brokers are increasingly looking to find ways to meet this consumer demand,” says Craig Hopkinson, vice president of Kanetix SaaS. “Providing Mass Insurance with these capabilities is one way Kanetix SaaS is sharing their expertise by helping brokers adapt to a changing market for online insurance shopping."

The Mass Insurance announcement is concurrent with the launch its new website.

Mass Insurance Brokers Limited is a specialty brokerage firm that offers home and auto insurance services with up to 30 per cent discounts on a variety of personal insurance needs.

Kanetix was Canada's first online insurance marketplace launched in October 1999, and today provides over a million quotes per year to consumers looking for insurance, as well as comparisons for mortgage rates and credit cards.

Through its Software as a Service (SaaS) team, Kanetix is also the leading provider of online insurance quotation technology, developing online quotation systems, mobile solutions, actuarial tools and websites for many of the nation's largest insurance brands.
 

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