Peel Mutual has launched a new customer communication platform, thanks to a partnership with software provider Hi Marley.

The insurer is leveraging Hi Marley’s platform to assist Peel Mutual’s auto, home and business claims teams. The platform connects carriers and customers via two-way texting, allowing both sides to communicate, as well as exchange pictures and documents, while an insurance-specific AI enables the conversation.

Hi Marley’s platform has flexible APIs and requires zero integration to an existing system to start, a release noted.

“We are so excited to start the new year off with a better communication commitment to our policyholders,” said Peel Mutual CEO Irene Bianchi. “We strive to leverage cutting edge technology in a simple way that today’s customers just expect.”

“We are proud to offer not just a texting solution for our insureds, but also a more simple and efficient way for our team to handle claims,” added Peel Mutual vice-president of claims Dan Heap.

Hi Marley COO Mitesh Suchak noted that the firm is excited to support Peel Mutual, as the latter becomes the first insurance carrier in Canada to utilize the conversation platform.