President and CEO
Knight Archer Insurance
Tracy Archer began her insurance career by working the front desk as a licence issuer some 20 years ago. In 2010, she assumed her first management role; last fall, she was appointed to her current position as president and CEO of Knight Archer Insurance.
In addition to sitting on the Knight Archer board of directors, Archer is also part of the Keal System Users board and is active in the Insurance Brokers Association of Canada, Insurance Brokers Association of Saskatchewan and the Saskatchewan Young Brokers Network.
“What I find most enjoyable about the insurance industry, and my role in particular, is being able to work on strategic initiatives and innovation,” she says. “In many instances, technology can help achieve our objectives, but I also believe that most people have a desire for human contact and connection that will never be removed completely. Challenging myself with the development of new, innovative approaches to doing business is at the core of what drives me each and every day.”