Debbie Thompson | Insurance Business CA Hotlist of 2014

Debbie Thompson | Insurance Business CA Hotlist of 2014
Director, business development
Beyond Insurance Brokers Inc.
Whitby, Ont.


I had one big thing that falls in the area of good to great (Jim Collins would call it my Hedge Hog!). It was being able to deliver a message as president of IBAO to the members throughout our province about the importance of our brand. That it is not just a symbol, but that it should be an experience and how powerful our brand can be if we could get all brokers rowing in the same direction at the same time.

What products or upsells are drawing client interest?

At Beyond Insurance, we have been concentrating on providing risk management advice not just to commercial customers but to our personal lines customers as well, helping them control or reduce their cost of risk; to see the value in the insurance they are buying, and how it can work for them when they need it the most.

What needs to be changed in the insurance industry?

Not sure if this is change, but may be more about awareness. The consumer is getting better at understanding the value of insurance, but we still have a lot of work to do in educating the consumer about the abuse that goes on in our industry.

Every time I turn on the radio or watch a commercial on TV, there are more and more ads about how you can get or who you need to call to get what you ‘deserve’ if you are injured in an accident. I remember a time when we used to only see these ads on U.S. networks, now it’s filtered over to this side of the border.
  • Director, Business Development, Beyond Insurance Brokers, Inc. (2011)
  • Chairman of the Board, Insurance Brokers Association of Ontario (2014)
Vice President & Partner, Sinclair-Cockburn Financial Group (1992-2011)
Years of Experience:
30 Years - Registered Insurance Broker (RIBO) since 1984
  • Included in Insurance Biz Hot List (2014)
  • Honorary Membership with IBAO as President 2013
  • Insurance Brokers Association of Ontario
  • Whitby Chamber of Commerce, Ajax Pickering Board of Trade
  • CAIB : Canadian Accredited Insurance Broker (National Broker Designation)
    *Completed through Insurance Brokers Association of Ontario
  • CRM : Canadian Risk Management
*Completed at the University of Toronto
Current Town Pickering, Ontario
Hometown Grew up in Mississauga Ontario, but was born in London, England

To read the full feature, click on the following link Insurance Business Hot List 2014.