SPECIAL REPORTS
MIKE GEORGE
President & CEO, Trisura Guarantee
Toronto, Ont.
WHY HOT? EMBRACING YOUTUBE TO SEND A POSITIVE MESSAGE TO BROKERS
Mike George stands out as a CEO, using YouTube videos to send a direct message to independent brokers that Trisura wants their business.
I participated in the spending the night Out for Covenant House, Executive Edition – slept on street in downtown Toronto with 70 other execs in November – It was very rewarding.
What products or upsells are drawing client interest?
As a specialty lines insurer focused entirely on working with our brokers, there is lots of interest in program focus and our online portal solution, warranty business and cyber liability (hopefully we’ll even sell some of it one day soon).
| CAREER Current: President, CEO & Co-Founder, Trisura Guarantee (2006) |
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| Previous: Senior Vice President- Field Operations, Wellington Guarantee (London Guarantee) |
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| Years of Experience: Over 25 years of experience in the industry |
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| ACHIEVEMENTS/RECOGNITIONS | |
| AFFILIATIONS TEC Canada’s CEO Forum National Council of Champions, Big Brothers Big Sisters Canada |
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| EDUCATION: Bachelor of Science- Geography, McMaster University (1982-1986) |
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| Current Town | Toronto, Ontario |
| Hometown | |
