Allianz Commercial enters partnership to promote safer driving

Campaign offers cash prizes to motor fleet drivers

Allianz Commercial enters partnership to promote safer driving

Motor & Fleet

By Mika Pangilinan

Allianz Commercial has partnered with Lightfoot to support the Elite Driver Championship, an initiative that aims to promote safer and more sustainable driving practices among the UK’s motor fleet drivers. The Elite Driver Championship rewards drivers between £1,000 and £7,000 for demonstrating safer driving behaviours through the Lightfoot app.

Starting last month, drivers who consistently achieve the Lightfoot Elite Driver standard and maintain an average score of 85% or higher get a chance to win £1,000 monthly. They will also be qualified to win £7,000 during the Championship Christmas event.

In the inaugural draw, Lightfoot named DeterTech field engineer Tom Curtis (pictured with Lightfoot chief executive Ru Lyon Taylor) in Telford as the winner. He received a £4,000 cash prize.

Lightfoot’s driver engagement technology involves in-cab devices that provide real-time feedback to drivers, offering nudges and end-of-journey scores to encourage better driving habits. By achieving the Elite Driver status through consistent safe driving, drivers unlock access to weekly prizes, the Driver’s Lottery, and the Elite Driver Championship.

Commenting on the partnership, Gerry Ross, head of commercial motor at Allianz, highlighted the importance of incentivising positive driving behaviours.

“We want to encourage and reward the UK’s motor fleet drivers for safer and more sustainable driving, so we are really proud to partner with to Lightfoot on this exciting new initiative,” said Ross.

“This campaign aligns with our belief that incentivising positive behaviours is the most effective way to engage and improve overall levels of driving. This partnership will enhance fleet risk management by promoting more efficient driving and making road safety a top priority for drivers.”

Paul Hollick, managing director of Lightfoot, also emphasised the positive impact of the rewards-based approach, calling it “a game changer for fleets using our tech”.

“Now, thanks to Allianz’s sponsorship, we have game-changing sums of money on offer that can be won in the Elite Driver Championship,” said Hollick. “We believe this will lift driver engagement to all-time highs, week-in and week-out, helping to streamline the process of fleet management.”

“That’s important because drivers who actively engage with Lightfoot through the app are at least 10% better drivers than those that don’t, which means that fleet managers only need to focus on the few drivers that consistently fail to hit KPIs.

“In terms of fuel savings, emissions reductions, driver safety, and lower accident levels, that’s huge, bringing immediate and lasting benefits to fleets, their drivers, and the environment.”

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