UK insurance giant Aviva has announced that it is expanding its relationship with Right Choice Insurance Brokers, the motor insurance specialist within Lucida Group.

The new 12-month deal builds on Aviva’s long-standing relationship with the Romford-based business by adding an arrangement to provide non-standard motor cover for its personal lines customers.

Discussing the deal, David Skinn, Aviva distribution director, said it is great news. He emphasised the strong relationship that already exists between the partners, as Aviva has underwritten its motor cover with them for several years now. Skinn noted that this builds on their shared success and demonstrates Aviva’s continued commitment to growth through its personal lines business.

Meanwhile, Darren Joseph, MD at Right Choice Insurance Brokers Limited, added: “Right Choice has an established relationship with Aviva so we are thrilled to build on it with this deal for non-standard motor. Building on our partnership with Aviva is great as it gives our customers confidence and the broker support we get from Aviva means we can deliver policies to suit more complex needs at the pace and with the quality service our customers expect.

“This will enable us to consistently provide good outcomes for our customers in this challenging sector of the market.”