Revealed: Britain's cheapest place for car insurance

Index shows first drop in premiums since H1 2018

Revealed: Britain's cheapest place for car insurance

Motor & Fleet

By Terry Gangcuangco

Those on the hunt for inexpensive comprehensive motor insurance might want to consider moving to Exeter, where motorists pay an average of £534 – the lowest in the first quarter of 2019, according to the Car Insurance Price Index in association with Willis Towers Watson.    

Across the UK, the latest edition of the index shows that premiums have fallen for the first time since the consecutive price increases in the third and fourth quarters of 2018. On average, Britain’s drivers now shell out £762 – a 1% drop in the last three months – for comprehensive coverage.   

The biggest quarterly decrease, at 7%, was recorded in the City of London. However, the location remains the most expensive in the UK when it comes to motor insurance, with average cost at £1,333.

Commenting on the index, Willis Towers Watson UK property and casualty leader Stephen Jones explained: “The first quarter of any year has often seen below-trend price movements as insurers have sought early volume momentum or a share of the key March new registration plate business ‘spike’.

“Further price fluctuations could yet materialise in 2019, as Civil Liability Bill and Ogden effects overlay upon inflationary trends evident in the costs of crash repairs, owing to vehicles being more technologically advanced and reductions in the repair shop capacity able to handle the more advanced repair processes necessary.”

The index was based on price data compiled from nearly six million customer quotes per quarter.

Steve Fletcher, head of data insight at, concurred that a drop in motor insurance premiums at the beginning of the year is commonplace. He also noted that since late 2016 the average price of comprehensive car insurance has remained steady, if the sudden reaction to the personal injury discount rate change is not taken into account.


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