Admiral and Legal & General sign up for aggregation service

Platform set up after insurer identified gap in the market

Insurance News

By Lucy Hook

Insurers Admiral and Legal & General have signed up to join Markerstudy’s new pet aggregator site Go Get it!, it was announced today.

The Go Get It! platform, which is specially designed for pet insurance, was set up by Markerstudy’s pet insurance arm, Ultimate – one of the leading providers and third party administrators of pet insurance in the UK.

Ultimate devised the site after identifying a gap in the market for a dedicated pet comparison product, the company said in a release.

The aggregator will offer quotes from Admiral, Legal & General, Computer Quote, and Ultimate’s own direct brands Paws & Claws, Petwise, UIS Pet and Purely Pets.

 “A comparison site specifically for pet insurance is the perfect place to educate people about the different types of cover available,” Sian Humphreys, product manager for Admiral Pet Insurance, commented.

“Helping pet owners to get the right policy for their needs is important to us so it’s great to be involved with this new platform from the get-go,” she continued.

John Hyde, managing director L&G Direct for Legal and General Insurance, said the company was delighted to be participating in the service, adding: “It’s a great opportunity to simplify pet insurance for consumers, helping them to buy the correct products for their extended and equally important family members.”

Ultimate’s managing director, Paul Hampshire, said the new platform was designed to provide the best choice and cover to policyholders.

“To have such prestigious partners join our pet aggregator is fantastic,” he said.

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