If you haven’t already got your sights set on the individual private healthcare market, then it may be time to do so if a recent Association of Medical Insurers and Intermediaries (AMII) survey is to be believed.
An eye-catching 60% of AMII members expect an increase in demand during 2021, according to the survey conducted by the AMII and The Exeter, while 18% even expect a significant increase.
Opportunities for business are being driven by lengthening NHS waiting lists and the fact that private healthcare can offer digital and faster treatments.
In addition, 35% expect an increase in demand from employers, with one in three pointing to opportunities for SMEs in particular.
“The pandemic has undoubtably had an immense impact on healthcare in the UK, with disruptions to services, increasing waiting lists, and a reduction in GP referrals and screening services,” said AMII executive chairman David Middleton (pictured). “The health industry is well placed to reduce the burden on the NHS in these challenging times, ensuring people can access the healthcare they need, when they need it.
“These findings shed light on the optimism of AMII members for the year ahead and we could indeed start to see more of a shift in how people access healthcare, leading to accelerated growth in our sector.”
Meanwhile, just 10% of members expect a decrease in demand with most pointing to the post-pandemic economy as the biggest threat.