Atlanta accelerates growth trajectory with acquisition of Be Wiser assets

The deal is its second this month

Atlanta accelerates growth trajectory with acquisition of Be Wiser assets

Insurance News

By Mia Wallace

In early April, the Ardonagh Group’s retail platform, Atlanta, revealed its acquisition of telematics broker Marmalade and today’s announcement of its agreement to acquire assets of Be Wiser shows the business is keeping up that momentum. Atlanta has signed an agreement to purchase certain trade and assets of Be Wiser, a personal lines insurance broker with approximately 100,000 live policyholders across car, van, bike, travel and home insurance with Feefo Platinum Trusted status.

Upon completion of the deal, the Be Wiser brand will operate within Atlanta alongside Swinton, Autonet, Carole Nash and Marmalade and it is the intention that 189 Be Wiser colleagues will transfer to Atlanta.

Atlanta CEO Ian Donaldson stated that the deal is a great opportunity for Atlanta to complement its existing brands and businesses by bringing an established, well-loved and much-respected brand into the business. He noted that Atlanta will aim to provide digital investment and the strength of its insurer relationships to support Be Wiser’s future growth and success.

Meanwhile. Be Wiser Insurance CEO Jeff Brinley said: “It is great that the Be Wiser brand will now be able to continue to grow and prosper with access to the enormous resources and knowhow available within Atlanta.”

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