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Be Wiser : Everything you need to know

Be Wiser: Everything you need to know

Headquarters address

Savoy Close, Andover, Hampshire SP10 2HZ, United Kingdom

Year established


Size (employees)

Around 200
Underwriting expertise Car, black box, learner driver, young driver, impound, convicted driver, courier, and food delivery driver insurance
Key people Jeff Brinley (CEO)

About Be Wiser Insurance

Be Wiser Insurance is an independent insurance broker which offers a broad variety of car insurance policies, which are tailored to suit the specific needs of each individual client.

Approved and regulated by the FCA, Be Wiser was founded in 2007 and has since reached and supported over 2.6 million customers. The brokerage operates out of three locations throughout the UK – Andover, Hampshire and Swindon.

With its panel of over 30 insurer partners, Be Wiser works with some of the leading insurance companies in the UK providing a variety of personal lines products, as well as a wide range of commercial insurance covers for small to medium size businesses. The business prides itself on striving to get the best insurance policy at the best price for each individual client.     

The History of Be Wiser Insurance
Be Wiser has undergone substantial growth since its inception, receiving CII accreditation and, more recently, joining BIBA in 2019. In a company profile released by the brokerage in 2018, former chairman, Mark Bower-Dyke noted that it has seen several insurance companies fail or stop trading which has left the marketplace in a cycle of decline and disruption.

He said: “As a business we have taken this opportunity to strengthen our offering and governance, while this has been at a significant financial cost this has ensured we are now in a position to offer the latest technology through our new Wiser Tech platform.”

This platform uses organic intelligence combined with artificial intelligence platforms to enhance the business’s control of pricing, marketing and product development. Be Wiser recently posted positive results which signified that the planned cost savings instigated by the company are on track and registering growth in premium income, policy count and brokerage earnings.

Speaking on these results, Bower-Dyke said: “We have made significant advances in technology to future-proof Be Wiser in an industry going through profound technological change. Our position will enable us to continue delivering our ambitious growth plans in a sustainable way.”

Leadership at Be Wiser

Jeff Brinley – CEO

Brinley was appointed CEO in January 2021, replacing Sharon Beckett who stepped down from the post. He joined Be Wiser Insurance in November 2020 as chief financial officer. Brinley boasts more than three decades of industry experience, spending 29 years at Endsleigh Insurance and a stint at Zurich.

Culture at Be Wiser
Be Wiser is proud to be recognized for its excellence in staff training and development and CII Accredited induction training. The company delivered an industry first in 2016, after developing the BA (Hons) Insurance degree for the financial services sector.

Candidates looking to join the company can reach out to Career Wiser Recruitment and the company’s recruitment professionals look to consistently match the right staff to the values of the Be Wiser family. Career Wiser also takes an active part in the local community and liaises with local schools to provide work experience opportunities, interview support and CV writing classes for students.

Beyond supporting its staff and its customer, Be Wiser, understands the significance of making a positive impact in local communities and supports local charities through regular funding and corporate events. Charities which have been supported by Be Wiser include Salisbury District Stars Appeal, Macular Society, Blue Cross and Cheery Boxes, and activities have included internal events as well as supporting the events held by these organisations.

Be Wiser : In the news