Aviva appoints savings & retirement boss in the UK

New MD says business represents "strategically important market"

Aviva appoints savings & retirement boss in the UK

Insurance News

By Terry Gangcuangco

Aviva Plc, subject to regulatory approval, has named Rob Barker as managing director of the group’s UK savings & retirement unit. Prior to his appointment, Barker served as MD of the health and protection business.

“I’m delighted to take on this exciting new role serving the savings and retirement needs of our customers in the UK,” said Barker, who will report to Aviva UK and Ireland Life chief executive Doug Brown effective immediately.

“The savings and retirement business represents a strategically important market for Aviva, and an area where we are targeting meaningful growth. With record net flows of £8.5 billion in 2020, it is already a strong platform to build from, and it is a privilege to be asked to lead savings & retirement in the next phase of its development.”

Also highlighting the insurer’s vision for the business was group boss Amanda Blanc.

She noted: “Aviva is a market leader in savings and retirement, and we have significant ambitions to grow further in these attractive and strategically important segments.

“Rob’s track record in driving innovation, growth, and profitability, across multiple product lines and distribution channels, in his more than 20 years in our industry, makes him ideally suited to lead our growth plans.”

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