In support of the Chartered Insurance Institute’s (CII) manifesto on “Insuring Women’s Futures,” Aviva has committed to two pledges.

The insurer signed up for the “Financial Flexible Working Pledge” and the “Inclusive Customer Financial Lives Pledge.” Aviva joins a growing list of companies in the insurance and personal finance sectors who support CII’s mission to improve women’s lifelong financial resilience.

The “Financial Flexible Working Pledge” commits firms to helping their colleagues understand and manage the long-term financial implications of flexible working, while the “Inclusive Customer Financial Lives Pledge” pledge encourages businesses to adopt an inclusive “whole customer” approach and encourages consumers to consider the impact their decisions have on their finances.

“It is crucial both for society and for our business that our products and solutions are inclusive of all customers and also adaptable to all life circumstances,” said Aviva CEO of UK savings and retirement Lindsey Rix.

“Aviva is a long standing and committed supporter of flexible working and we are delighted to sign-up to the Financial Flexible Working Pledge,” added Aviva chief people officer Danny Harmer.

“I am pleased to see the number of companies signing up to the Insuring Women’s Futures pledges continuing to grow,” commented CII CEO Sian Fisher.

Fisher also took the opportunity to extend an invitation to other companies in the insurance or personal finance segments to take the pledges – not only because it will support both their customers and employees, but also because it adds value to their businesses.