As part of its efforts to drive growth amid current economic challenges, Ecclesiastical Insurance has unveiled a new brand identity.
While the new brand keeps the Ecclesiastical name and trademark orange colour, it now sports a star-shaped marque. This new identity has been launched across Ecclesiastical’s insurance businesses in the UK, Ireland, and Canada.
To mark the new brand identity, the insurer has also produced a short film that tells the story of Ecclesiastical, which is now available on the company’s website.
“We’re proud of our reputation as one of the most trusted insurers in our markets, and of the positive impact we make on society, by giving back all of our available profits to churches, charities and other good causes,” said Ecclesiastical UK general insurance managing director Richard Coleman.
“We are one of the last great British insurance brands, dating back more than 130 years, and we wanted to conserve that heritage by keeping the Ecclesiastical name, but with a fresh and modern look. I’m delighted that this new identity represents Ecclesiastical as a vibrant and ambitious specialist.”
Coleman also added that the new brand launch is part of a series of investments aimed at driving growth – particularly during a time when many others are pulling back from the insurance business.
“We have an appetite to grow in all our specialisms, particularly heritage, charity, education, real estate and private clients. We are very much open for business,” the managing director said.
“From our modest beginnings as an insurer of parish churches, we have grown to be a multi-award-winning business, protecting some of the most loved and important buildings in the world,” commented Ecclesiastical group CEO Mark Hews. “Through the launch of our new visual identity, we will be reinforcing everything that our audiences know and love about our organisation - our expertise, our ethics, and our unique purpose - but articulated with greater energy than before.”
Ecclesiastical’s new visual identity also coincides with the insurer’s plans to launch a new operating system for its UK and Ireland general insurance businesses later this year.