Agricultural insurance specialist Geo Underwriting is inviting the public to nominate deserving local causes to receive its Flower Wall display after this year's Great Yorkshire Show, continuing an initiative that has run for several years at the event.
The 167th Great Yorkshire Show takes place from July 14 to 17, 2026 at the Great Yorkshire Showground in Harrogate, one of the largest agricultural events in the English calendar. Following a record-breaking 2025 event that attracted 140,000 visitors, the show celebrates the best of British farming, food and countryside life.
Geo, which will have a presence in the Members' Area throughout the four-day show, is continuing an initiative it launched in previous years. Created by local florist Fiona at Raspberry Wild, the Flower Wall is made from home-grown and locally sourced flowers and will be on display across the duration of the event. Once the show closes, the flowers and plants will be carefully dismantled and donated to a nominated local good cause within a 15-mile radius of the showground, such as a hospice, care home, school, community garden or charitable organisation. Geo will arrange delivery to the winning cause during the week following the show.
Kate Bush, trading director at Geo Underwriting, said: "Through this initiative, we want to give something back to the community and brighten up a local space, while encouraging people to come together. We are also keen to celebrate the amazing charitable work that is happening across Yorkshire, and we would greatly appreciate help from the public in nominating worthy causes to receive the Geo Flower Wall after the show. We can't wait to find out who will be this year's nominated charity winner."
Last year's recipient was Horticap, a Harrogate-based charity with a particularly fitting connection to the initiative. Founded in 1984, Horticap is a registered charity based at Bluecoat Wood Nurseries that supports adults with learning and other disabilities through training in horticulture, allied crafts and rural skills, and has received recognition at prestigious events including the Great Yorkshire Show itself. Bush presented the flowers and plants to Horticap's operations manager Phil Airey following last year's event.
Geo Underwriting is a chartered MGA and Lloyd's coverholder specialising in tailored insurance solutions across non-standard and niche requirements, with agriculture among its core lines alongside construction, commercial, property, marine and leisure. Its agricultural underwriting team is based in Harrogate, giving the firm a direct connection to the farming community that the Great Yorkshire Show serves each year.
The show itself has grown into a significant fixture on the agricultural calendar. Organised by the Yorkshire Agricultural Society, it champions sustainability, innovation and the future of UK agriculture, drawing farmers, rural businesses, machinery exhibitors and food producers from across the country.
The nomination process is open to members of the public, with causes required to be located within 15 miles of the showground.
