We use cookies to improve this site and enable full functionality. You can change your cookie settings at any time using your browser. Our cookie policy.

It's official: Gallagher replaces Aviva as Premiership Rugby title sponsor

It's official: Gallagher replaces Aviva as Premiership Rugby title sponsor | Insurance Business

It

“Gallagher Premiership Rugby will be another robust platform for our growing company across broking, risk management, and consulting operations.”

Those were the words of Gallagher chief marketing officer Christopher Mead when the Illinois-headquartered firm confirmed its multi-year partnership with the UK’s Premiership Rugby, succeeding British insurer Aviva.

“The international expansion of Premiership Rugby has been accelerated in recent years and it is fitting that we are now partnering with a global company with an equally strong presence here in the UK,” said Premiership Rugby chief executive Mark McCafferty. “Gallagher will be an excellent partner for us in terms of the group’s ambition, focus on growth, and shared values around both business and the community.”

Founded in the US in 1927, Gallagher employs approximately 4,500 people in the UK. Globally it is present in more than 30 countries and has a total workforce of about 27,000. Premiership Rugby, on the other hand, has a network of media partners and is watched in over 200 countries worldwide.

Effective July 01, the strategic business and marketing partnership will involve not only naming rights but branding opportunities and local community programmes as well.

“Coming off of our recent brand refresh, now is the time to amplify our brand, showcase our client solutions, and differentiate Gallagher in the global marketplace through partnerships like Premiership Rugby that have broad appeal and deep community connections,” noted Mead.

Meanwhile McCafferty had parting words for long-time sponsor Aviva.

“We’d also like to express our sincere thanks and appreciation to Aviva for our eight-year partnership, which is one of the longest running and most successful title partnerships in British sport,” he said.

 

Related stories: