LV= General Insurance named best insurance provider

It’s been a year of change at the firm – but it appears to have stood strong

LV= General Insurance named best insurance provider

Insurance News

By Terry Gangcuangco

We’re barely halfway 2019 but it’s already looking to be a momentous year for LV= General Insurance (LV=GI).

The general insurance business, which will be wholly owned by Allianz UK once the purchase from Liverpool Victoria Friendly Society completes, has bagged a major accolade at the 2019 Which? Awards. LV=GI beat shortlisted companies John Lewis Financial Services, M&S Bank, and NFU Mutual and was named insurance provider of the year.

Other categories at the consumer group’s awards event include retailer, bank, and utilities brand of 2019. Annual winners are determined by an expert panel based on product tests and customer feedback. Self-nomination is not allowed. 

Commenting on the victory, LV=GI direct business managing director Heather Smith stated: “Each year Which? publicly recognises those companies and individuals that consistently get it right for their customers, and it’s fantastic to have been identified as one of those companies.

“We were up against some extremely stiff competition and to win is an incredible achievement, and I couldn’t be prouder of the people in our business who helped us get here.”


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